The Good Egg Car Safety Blog

Child fatalities rise as some retailers are still not showing parents how to choose and fit child car seats safely.

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Good Egg Safety has been in the business of saving children's lives for seventeen years. Supported by the Arnold Clark Group, they lead the way nationally in car seat safety, and in monitoring the retailers who sell these seats to parents. In 2017 their latest car seat checks showed that, over the last eight years, there has been a 47% increase in the number of child car seats found to be incorrectly fitted, at the same time that child casualties are on the rise. 

Children's car seats can be quite expensive items and parents mainly trust advice from car seat retailers, on how to fit them properly. Alarmingly some retailers are continuing to fall short in providing this vital support.

More than 9 out of 10 retailers failed these tests in 2017 from a sample of 146 stores, even though this vital advice is freely available through Good Egg Safety, a community interest company which specialises in making our roads safer.

Parents are being encouraged to download Good Egg Safety's free new parents' checklist. This outlines all the questions parents need to have answered in order to be more confident that the seat will protect their child as intended.


"We have been relentlessly campaigning for greater in car child safety for over 17 years and it is of major concern that we are still finding major errors in child seat fitting in our free car seat clinics. The difference between a correctly fitted seat which is compatible with the cars it's used in and fits the child who will use it, could literally mean the difference between life and death for that child in the event of a collision. This reality was recently brought home last week when a child was saved from serious injury in a dreadful crash in the south west, by being secured in a correctly fitted seat."

Good Egg has founded a joint industry group of leading retailers, child seat manufacturers and road safety organisations and all these results have been openly shared with them to help drive change. More mystery shops are being undertaken by independent testers who have no commercial links to retailer training, to establish whether the increased retailer focus on training provision is working.

Jan added "it is clear that the retailers represented in our national industry group care deeply about this issue and costly training can seem like a luxury in the face of other business challenges.But it's not a luxury, it is essential to help save lives, and we are calling for the government to endorse the need for child car seat specialists to be fully accredited."

Good Egg Safety chief, Jan James

"IAM RoadSmart are acutely aware that parents need the best possible independent and informed advice when choosing a new seat for their most precious cargo. It is very disappointing that some of our most trusted retail brands have done so badly in these secret shoppers surveys. IAM RoadSmart are confident that these retailers can turn this around quickly through better training and more consistent service delivery. In the meantime our advice to parents is to do your research thoroughly and go into every shop armed with the Good Egg questions." quote here...

Neil Greig, Policy & Research Director, IAM

"It's important that parents get the right advice when it comes to choosing a child's car seat to ensure children are well protected, should a crash occur. Retailers have a duty of care over their customers and should always put safety and quality at the forefront of their minds when talking about and fitting child seats into a vehicle. We would encourage all parents to do their research, and make the most of tools like Good Egg Safety's free parents' checklist, to make an informed decision when buying a car seat for their children."

Mike Bristow, spokesperson for Brake, the road safety charity

"As long-term supporters of the Good Egg initiative, Arnold Clark is committed to promoting in-car child safety. This disturbing statistic shows that it's more vital than ever to educate people about the correct way to fit car seats and we are fully supportive of Good Egg's efforts to monitor retailers and spread the message that in-car child safety is of paramount importance"

Eddie Hawthorne, Chief Executive and Group Managing Director for the Arnold Clark Group
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