The handle on your baby’s car seat is more than just a convenience, it is also a very important safety device!

While it makes it easy to lift your infant seat in and out of the car, it is really important to check the instructions on your child seat.  Not all carry handles are placed in the same position in the car.

The instructions on the side of your seat will show the correct handle position.

The handle is often required to be upright, or forward towards the baby’s feet when driving.  This is because your child’s seat can rebound in a collision, and having the handle in the correct position prevents this from happening.

What happens if the carry handle is at the back?

If you were to have a collision, with the carry handle back by the baby's head, the seat may not protect your child adequately.  The seat may flip up and make contact with the vehicle seat back, which would be avoided with the handle in the correct position.

This is exactly what happened to one Mum, when her husband was involved in a collision - thankfully he was OK and her little one wasn't in the car at the time.

The danger you may be putting your child in when travelling in the car this winter.

The temperature is beginning to drop outside, and children are being bundled up in thick winter coats and snowsuits to keep them snug and warm in the cold weather.  But did you know that you are supposed to remove your child’s coat before you strap them into their car seat, and not doing so may put them in danger?

This video demonstrates why winter coats and car seats don't mix:

Leaving your child’s coat on in the car is a problem because it creates a gap between your child and their safety harness. In a collision, the harness isn’t as close to your child’s body as it needs to be to allow it to properly restrain them.

To keep your children safe in the car this winter, remove their coats and jackets and pull the harness tight enough that you can just get two fingers between your child and the straps.

How to keep your child warm:

Despite puffy and thick coats being dangerous, children will still feel a chill when they first get in the car!

There are several ways you can safely keep your child warm.

Babies

Babies should be dressed in thin layers when in the car seat, and thick or puffy snowsuits will cause the harness to fit incorrectly.  Instead, use  a cosy toes approved by the child seat manufacturer, or fold a thin blanket in half and tuck it tightly around your baby over the harness, once they are strapped in correctly.  Make sure any blankets do not come up higher than arm pit level.

Children 

Remove children's coats and jackets, and strap them into their car seat properly - then tuck a blanket around them.  Your child will be able to remove the blanket if they get too hot, which they cannot do when they have their coat on, this can lead to them overheating.

Some parents may place the jacket over both their child and harness, however Good Egg Safety do not recommend doing this as it may delay removing a child from their car seat in an emergency.

Returning after the success of the previous two years, leading child safety brand Britax has launched its 2015 ‘Bin the Booster’ awareness campaign.

This nationwide campaign, supported with powerful crash test footage, urges parents to get rid of any booster cushion seats they might have and opt for highback boosters with head and side impact protection to ensure children are safe and secure on their travels this summer - and beyond.

While the current law requires children to travel in a car seat until they are 135cm tall or 12 years old, Britax believes there is still a lack of understanding around safety in Group 2-3, which protects children from four to around 12 years of age. At this stage many parents opt for a simple booster cushion to help lift their child and ensure the vehicle seat belt sits correctly on the bony parts of their bodies. However, Britax found that approximately half (49%) of seat belts used to secure child seats may be fitted incorrectly*. They are often twisted, too high, or fitted around the seat and not the child. On top of misfittings, these booster cushions also offer no head or side impact protection for children.

To get parents’ full attention and highlight the true danger of booster cushions, Britax has released some alarming footage filmed at their crash test centre in Andover. It captures the safety performance of a booster cushion vs a highback booster seat in the event of a frontal collision. The footage sees the child sized dummy in the booster cushion instantly thrown forward upon impact. Viewers are able to witness from a range of angles that the upper belt is kept in place on the highback booster thanks to the upper belt guide, whereas the dummy on the booster cushion frees itself from the upper belt. Even in this frontal collision, the dummy in the booster cushion is flung towards the side of the car, dangerously hitting its head on the side of the vehicle at speed, as opposed to the highback booster, which sees the dummy stay more supported with head and upper body containment thanks to its side wings and headrest.

Mark Bennett, Britax’s safety expert, comments: “After watching this footage, parents will think twice when choosing a Group 2-3 car seat as it is incredibly haunting and really demonstrates the importance of deep protective side wings, head support and seat belt guides to ensure that seat belts are correctly positioned and fitted. We are calling for all parents using booster cushions to switch to a highback booster option and help us further spread the word about the inadequate protection these cushions provide - it could save precious lives this summer!”

Booster cushions are still sold because it is not required by current EU safety standards to conduct tests for side collisions on Group 2-3 seats. However, Britax only sells and recommends highback boosters and their products far surpass the legal safety requirements. Product developers continue to incorporate the latest, most advanced and industry leading safety innovations; including the energy absorbing seat belt pad, the XP-PAD and adjustable side impact cushion technology (SICT) for superior side impact protection in their highback booster range as can be seen in the popular KIDFIX XP SICT. Britax’s highback booster range includes seats fitted with ISOFIT** that connects the seat directly to the car’s chassis, creating a safe and rigid installation.

Britax is not alone in its belief that booster cushions are not the safest option for children.

Jan James, CEO of Good Egg Safety, which provides safety advice for families in the UK comments:

“We welcome this powerful footage from Britax which really drives home the dangers of booster cushions.  What makes this so poignant is the fact that when using these, parents are at least trying to protect their children by lifting them up to ensure a better fit of seat belt,  not realising that their child is still in significant danger in the event of an impact.  The nerves in the neck don’t stretch well and a collision which throws the head forward with the force demonstrated here could potentially result in catastrophic injuries to their child. Good Egg Safety thoroughly recommends the use of a high back booster for that extra vital protection. As witnessed here, it will really make the difference.”

The 2015 ‘Bin the Booster’ campaign will run all summer from Monday 13^th July, just before the school holiday season. In addition to sharing the powerful video footage far and wide, it will see Britax actively sharing key tips on what to look out for when purchasing a new Group 2-3 seat. It will also include a live Q&A on the Britax Twitter page on 15^th July with Britax safety experts Mark Bennett and Cheryl Dunn, who will be on hand to answer any questions parents may have on the topic.

Welcome and congratulations on your exciting news!

Although choosing a car seat for your baby might be the last thing on your mind early in your pregnancy, it really is the very FIRST thing you need to get right before bringing your precious little bundle home.

We can help. Good Egg Safety is the UK's most trusted in-car safety specialist and, based on our experience of checking over 20,500 child car seats, we've put together this useful guide just for YOU.

It covers the key things you will need to consider when the time comes to buy your baby's first car seat. You can also read further blog posts or visit our main website for all the free advice you will ever need on how to keep your baby safe.

Researching your baby’s first car seat

Your baby’s car seat is perhaps one of the most important things you will buy them, it will keep them safe and secure in the car, and should you ever be involved in a collision, it is there to protect them. However, despite the car seat being so important, it can also be one of the most confusing things to buy!

There are three stages suitable for new born babies:

Group 0 child car seat – normally lay flat, with a 10kg baby weight limit, these seats often take up two seating positions.

Group 0+ child car seat - rear facing, with a 13kg baby weight limit, these often have a base option and are portable, they often fit on the pram.

Group 0+1 child car seat – rear facing, and may turn forward later on, with an 18kg child weight limit.  These seats tend to remain fitted in the car.

Awards

Research what awards the child seat has won – Mum and Baby awards will assure you of comfort and user friendliness, and crash test awards from German Stiftung Warentest and ADAC will assure you of superior crash performance.  Alternatively, an iSize approved seat meets the very latest requirements, including mandatory side impact protection.

Fitting options

Child car seats are either fitted with ISOFIX or the adult seat belt, and while both are very secure when correctly fitted, ISOFIX is considered safer as it reduces the risk of misuse.  Group 0+1 car seats which use ISOFIX normally have the ISOFIX attached to the seat.  Group 0 and 0+ car seats may utilise a separate base that remains fitted in the car, not all infant seats have this option so check for this before choosing your seat.

Travel systems

Travel systems are very convenient, however it is very important for your baby’s health that they do not spend excessive amounts of time in their infant seat.  The car seat should only be used on the pram for very short, quick trips out of the car and if you are going to be out for any length of time, your baby is safer being moved into their lie flat pram.  The maximum amount of time your baby should be in the infant seat is 90 minutes, and they should then have a break from the seat. However, if you are driving, this may be exceeded as your baby must always use a car seat when in the car, ensure you plan in time for regular breaks on long journeys.

Buying your baby’s first seat

When it comes to purchasing your baby’s first car seat, we recommend that you visit a retailer, with properly trained staff, who will spend time with you ensuring you are happy with the seat and how to fit it.

Base options

The child car seat base is typically available for group 0+ car seats, and will either be fitted with the seat belt or ISOFIX.  The benefit of the base is that it remains fitted into the car, and you simply click the infant seat on and off the base.  The base will normally have an indicator to tell you that your seat is properly clicked into place.  The benefit of a base is that you do not have to re fit the seat every time and the audible click and indicators will give you peace of mind that your seat is properly fitted on every journey.

Compatibility

NOT EVERY CHILD CAR SEAT FITS EVERY CAR, so it is important to ensure the seat is tested in every car it will be used in.

Practice

Practice fitting your car seat regularly, so you are completely comfortable with how you secure it in the car, and ensure you know how to loosen and tighten the harness.  Read the fitting instructions as these will give you extra information specific to your child seat.

Accessories

If you buy accessories for your baby’s car seat, ensure toys are securely fastened and soft.  Avoid adding frilly covers, or aftermarket covers to your seat, as these are not crash tested and may alter the safety offered by the seat.

How to fit your baby’s car seat

Here are our top tips to follow when fitting your baby’s seat!

Seat belt fitment

1. Your new baby must travel in a seat suitable for their weight, which is either lie flat, or rear facing, babies are rear facing. Rear facing car seats have blue seat belt guides to follow

2. Ensure the base of your infant seat, and the edge of the seat sit flush with the vehicle seat and seat back.

3. When fitting the car seat, ensure the seat belt remains flat and untwisted. The buckle of your seat belt should not rest on the frame of the infant seat, or base.

4. Ensure the seat belt is routed through the correct guides, as the belt may not necessarily go through every guide. Be sure to consult the fitting instructions and watch a fitting video if one is available.

5. If you have an infant seat, ensure your carry handle is in the correct position for travelling in the car.

ISOFIX fitment

1. Not every ISOFIX car seat is suitable for every car, be sure to check the vehicle compatibility list and make sure your seat is suitable for your vehicle, and every other vehicle it will be used in.

2. Locate the ISOFIX points in your car, and fit the ISOFIX guides if required – these do not have to be fitted if your ISOFIX is accessible, they are simply available to help make fitting easier.

3. Extend the ISOFIX arms fully, and fit these to the ISOFIX points in your car – you will hear an audible click when each arm is connected, and the indicator will turn green.

4. Now lower the support leg to the floor, the leg should sit firmly on the floor so the indicator is green, but the base should not be lifted off the vehicle seat.

5. If you have an infant seat, ensure the carry handle is in the correct position for travelling in the car.

How to strap your baby into their car seat safely

Strapping your baby into their car seat sounds like it should be easy, however it is one of the most common errors that we come across – straps are often left too loose or set at the incorrect height.  Here are our 5 tips for ensuring your baby is safely strapped in.

1. Remove any thick, puffy and padded coats, jackets or snowsuits. These create a gap between the harness and the child, which may cause the harness to not work properly. 

2. Ensure the harness is at the correct height – the straps should be level with the tops of your child’s shoulders. However, if you can’t get the straps level with, they may dip just below when rear facing and sit just above when forward facing.

3. Ensure the harness is completely flat against your child, with no rips, tears or twists in the harness.

4. Pull the harness over your child’s shoulders, and clip into the buckle – if your seat has a 5 point harness, now pull the straps from just above the buckle to ensure the straps are tight over your little one’s hips.

5. Finally, pull the harness to tension it, so the straps sit firmly on your child. You should just be able to get two fingers between your child and the harness at collar bone level. 

Our Top Tips

Here are our top tips for your new baby’s in car safety!

Practice fitting and using your car seat

Pull the straps tight enough so they are snug to your baby, you won’t hurt them by ensuring the straps are fitted properly.

Do dress your baby in light clothing when in the car seat, and tuck a blanket around them once they’re strapped in if the weather is cold.

A travel system is a great convenience, but if you’re going to be out for longer than a quick trip, swap your baby over to the lie flat part of the pram.

If you use your infant seat on the pram, always keep your baby strapped in, if your pram tips, the straps will prevent your baby from falling out.

Good Egg Safety is the leading child car seat initiative here in the UK checking more child car seats than any other UK organisation - over 22,000 since our campaign launched in 2001!

We offer free child car seat checking events because we feel that we cannot tell parents their children are in danger from poorly fitted child car seats, yet not offer them a solution!

So what happens at a Good Egg child car seat checking event?

Our Good Egg child car seat checking events are always run by a Good Egg Safety Expert.  These are highly trained and dedicated individuals who are able to check a wide range of child car seats.

The checking events normally run 11am - 4pm, although check your local event as times can differ!

The expert arrives early to the event to get set up, and we have a fun height chart for children to measure themselves, as well as a supply of stickers and our FREE Good Egg Guides.  

How do we check a car seat?

When we check a car seat, we are checking for 4 things:

 1. That the child seat is compatible with your child

 2. That the child seat is compatible with your car

 3. That the child seat is fitted correctly, either ISOFIX or belt fitment

 4. That the child seat harness or seat belt is used correctly

Finally, we will also give any other useful advice - such as strapping non ISOFIX boosters in when not in use, and the importance of removing puffy clothing.

What happens if you've done something wrong?

We strive to ensure that we do not make you feel guilty, or judged if your car seat is incorrectly fitted.  It is very common to see errors on child car seats so it is nothing to feel ashamed about, and you've done the right thing by having your seat checked!

If your car seat is incompatible to your car or child, we clearly explain to you why it is not suitable, and what type of seat is required.  Although this may mean buying a new child car seat, it is not that often that we come across an incompatible seat.

If your child seat is fitted incorrectly, we will explain what the errors are to you, and show you how to put them right.  If your seat needs to be taken out and re-fitted, we will show you how to fit the seat properly, and then ask you to fit it yourself, so you can be fully confident the next time you need to fit your seat.

We also check that your child is strapped in properly, and for this we are ensuring that the harness or seat belt is at the correct height, and that the harness is the correct tension.  If your harness needs adjusting, we are able to show you how to do this.

What are the consequences if your seat is found to be incorrectly fitted?

At Good Egg, we always say that it is MUCH better to find an error on your car seat at a checking event, then during a collison.  A car crash would be a very bad time to find that you have an error on your child's car seat!

If you do have an incorrect seat, we will show you how to put it right.

We do not report parents for incorrectly fitted seats - we are more concerned that you are confident to fit the seat correctly in future.

Having your car seat checked is nothing to worry about, and it may save your child's life.

Buying a new car seat can be very confusing, it can be difficult to figure out which stage seat your child needs, particularly when there may be several suitable stages to choose from.  Not only that, but you also have to make sure the seat fits the cars it will be used in, as well as your child.

Once you have figured out what stage seat you require, the choice can still be confusing, with large differences in price and different child car seat features.

This blog looks at those features of a car seat, what they do and why they’re useful.

Child car seat features

Seat belt or ISOFIX

Child seats can come as either belt fitted, or ISOFIX – sometimes they have both options!  While both ISOFIX and seat belt fitment is safe when the seat is correctly fitted, ISOFIX is considered easier to fit and it reduces the risk of incorrect fitment.

Seat belt tensioner

Seat belt restrained seats may have a seat belt tensioner, which will help you to achieve a tight fit.  A slack seat belt is a very common error, so a tensioner is a useful tool to help you ensure the seat is firmly fitted.

Support leg or top tether

ISOFIX seats tend to have a third point of anchorage, the first being the ISOFIX attachment itself.  The third point of anchorage can come in the form of a support leg or a top tether.  A support leg is more commonly found, however these generally cannot be used on top of a floor storage box lid.  A top tether attaches to an approved top tether point behind the vehicle seat.

The purpose of the third point of anchorage is to reduce the pivotal movement of the seat and absorb energy in a collision.

Head support

Some child seats will come with a headrest within the seat and this helps to support the child’s head and neck when they are asleep.

Easy adjust or re-thread harness

An 'easy adjust' car seat harness

A 're-thread' car seat harness

Seats with an integrated headrest also tend to have the harness attached via the headrest, so to adjust the harness, you simply ‘click’ the headrest up or down to gain the correct height.  Other seats may have a re-thread harness, which requires you to take the harness out of the seat and re-thread it at the desired height, which can be quite time consuming, and also carries the risk of the harness being re-attached incorrectly.

Are these features essential?

The features described above are present on many car seats, and  car seats without them are certainly not unsafe or dangerous.  The features are designed to make the child seat simpler to use, so if you are not confident fitting a seat, or changing the harness, they are certainly worth looking at!

Our very own Good Egg Safety Expert, Kat, took over the Britax Twitter page last night to hold a Q&A. She received some great questions and you can find the answers below!

Q: I’d love to know the laws on taxis and car seats.

Kat: Under 3's - no seat required no seat belt. Over 3's - no seat, adult seat belt. Children should be in rear. We would prefer to see seats used whenever possible though!

 

Q: Hi Kat, when is the law coming in for rear facing longer?

Kat: iSize came into effect in July 2013, it's part of R129 and will be fully implemented by 2018. R44 seats are still legal to use.

 

Q: When Picking A Car Seat, Especially One That Will Go Behind The Driver What Is The Best Kind Of Seat To Go For?

Kat: It really depends on your child's weight and height, what car(s) the seat will go into. Britax fit finder is a great tool!



Q: What are your top tips travelling abroad this summer and hiring cars or using local taxis?

Kat: We have a great blog on flying with young children which covers what to do with car seats abroad.

 

Q: My littles one's car seat only goes up to 13kg and he's already 10kg at 6 months lots of bigger ones are forward facing.

Kat: There are combination rear facing car seats available that offer rear facing to 18kg/25kg the Britax Fit Finder tool can help you find a rear facing seat.

 

Q: I know SIDS can occur in car seats. How can I ensure my 7 month old is safe and always breathing on long journeys?

Kat: Always ensure you plan regular breaks into car journeys to give your baby plenty of time to stretch.

 

Q: Is there an easy way to temporarily disable airbags if the child rides on the front seat?

Kat: You need to check your vehicle manual, as each car can differ in how to disable the airbag - some cars don't allow it.

 

Q: I've always planned to stay rear facing as long as possible but my 2.5yo is tall and it's getting difficult. What's the new law and recommendations?

Kat: We have a great blog post on this which explains iSize.

 

Q: My son is 15.6kg, I plan to buy a 2nd car seat for use in grandparents car, should I buy a 15kg+ or an upto 18kg?

Kat: Your son is safer in a 5 point harness until 18kg, so long as he fits in the harness. the Britax Evolva is a great 123 seat, harness to 18kg and then it converts to HBB. Britax's fit finder will tell you if it fits your car.

 

Q: What car seat is best for extended rear facing for new born or 9 month old I have an isofix Britax car seat and base?

Kat: It really depends on the child and if it fits the vehicle, Britax's fit finder can help you highlight suitable seats.

 

Q: Is it best to rearward face as long as possible?

Kat: Yes we recommend that you rear face for as long as possible.

 

Q: Do car seats expire after a length of time?

Kat: Our blog explains car seats and expiry.

 

Q: Is there anywhere you can get the car seat fitted properly?

Kat: Good Egg run checking events throughout the country, and have a retailer charter.

 

Q: Height, weight or age. Which is most important?!

Kat: R44 seats go by weight, iSize seats by height, it's important to take age into account too (so not forward facing a 6 month old at 9kg)

 

Q: I want to keep my 18 month old rear facing long as possible. Is it less safe if running out of leg room?

Kat: No, legs are in very little danger when rear facing and very unlikely to get hurt.

 

Q: What age/weight is rear facing recommended to? Hoping to use my brother in law's old seat for new baby, is this still OK?

Kat: We recommend rear facing for as long as possible. Our blog will help with re-using a child car seat!

 

Q: What are the most important points to look for when choosing a toddler car seat?

Kat: That the seat is suitable for their weight and height, fits all cars it will be used in, is easy to fit and the level of side impact protection.

 

Q: We don't have isofix in our car, does that mean our car seat isn't as secure/safe?

Kat: Not at all, belt fit seats are safe, just ensure the seat is compatible to your vehicle and fitted correctly if you have a Britax seat, the fit finder can help you confirm it's compatibility.

 

Q: Is the max child height 105cm for all rear facing car seats?

Kat: No the 105cm only applies to iSize car seats.

 

Q: When we move onto the next stage seat should I take weight or height into consideration first?

Kat: It depends what seat you've got, as to when it's outgrown - but it's weight or height, whatever comes first.

 

Q: Realistically to what age can you rear face until? I'll be checking the height/weight but roughly what age?

Kat: To age 4, although some seats (such as the Britax Multi Tech or Max Way) will go to 25kg - approx age 6!

 

Q: Does certain clothing effect the safety of a harness on a car seat?

Kat: Yes. Thick, puffy or bulky clothing can cause an unsafe harness fit - best to remove all coats before strapping in!

Leading child safety campaigner, Good Egg Safety has been alerted by four separate families warning of a potentially dangerous child car seat - the Kiddu Lane 123 seat - where a child has been injured while being transported in it.

The first reported incident to Good Egg occurred in April this year where a 22 month old boy was thrown out of his seat when his relative had to make an emergency stop; sustaining serious bruising to his head. Since this was reported on social media a further three families have reported similar incidents to Good Egg Safety where two more children have also sustained injury.

Concerned Mum, Stacey Tennant, who reported the original incident said: “When we alerted parents about our concerns, I felt sick to hear that other similar incidents had occurred and been swept under the carpet. If my son had been seriously injured or killed and the manufacturer and retailer concerned knew beforehand that there was a problem and could have prevented it, I would have held them directly responsible. Now my hope is that no other parent has to find out the hard way and we are grateful to Good Egg for bringing this to their attention. My Facebook video has had over a million views so far which is really encouraging”

Good Egg Safety Chief, Jan James said today: "We are deeply concerned about this and have tried to contact the distributor concerned and also the stores who are currently selling this product. We have requested an immediate halt to sales until the issue is further investigated. It should not require the death of an infant for this to be taken seriously and financial considerations should be superseded by the health and safety of child passengers who may currently be at risk."

Paul Hussein bought his Kiddu Lane 123 seat earlier in February. He received an urgent call from his wife to say that their young son had fallen out of his seat on the journey home, after he had been carefully placed into his seat and the straps tightened. He said “this product should be recalled as it is unsafe before it potentially does more harm to a young child.”

Good Egg is issuing regular updates on its campaign facebook page to keep concerned parents and grandparents up-to-date with developments. Any concerned parents can also contact the organisation directly by emailing enquiries@goodeggsafety.com

Good Egg Safety Chief, Jan James, welcomes the news that Kiddu has temporarily withdrawn their seat from sale in Tesco and Asda until further tests are conducted.

This is very encouraging and we are pleased Kiddu has responded in this positive way. The health and safety of children is paramount and parents will understandably want further reassurance that their seat is safe.

 

Honor Byford, Chair, Road Safety GB added:

“The possibility that a child car seat or its harness has failed is alarming. I am pleased that Kiddu have now taken action to remove their seats from sale and to investigate these incidents as a matter of urgency. We are publishing this information to help alert Road Safety Professionals and, through them, anyone who has a Kiddu car seat so that they can contact Kiddu or the retailer from whom they bought the seat for more information and advice. We look forward to hearing the findings of the Kiddu investigations, which we will of course also publicise.”

 

Sarah-Jane Martin, spokesperson from Brake, the road safety charity said:

“Child seats are subject to strict safety standards for a reason, and can save a child’s life in the event of a crash. We’re pleased the Kiddu child seats have been removed from sale, and encourage any parent with concerns to visit a professional to have their seat checked."

 

The full statement from Kiddu follows:

“Product safety is our top priority and we are taking this matter very seriously. We have already conducted our own tests on our car seat buckles, which have indicated no fault to date. However, we have also requested that independent tests are carried out by the premier UK test authority as a matter of urgency. In the meantime, we have made the decision to temporarily withdraw the Kiddu Lane car seat from sale until the tests are complete.

We would like to reassure families with a Kiddu Lane car seat that the seat has been subjected to rigorous testing and has been approved to the current European Child Safety Standard ECE R 44/04 and by the Vehicle Certification Authority (VCA) in the UK. However, should anyone feel concerned they can call our dedicated helpline on 0161-702-5061.”

53 out of 82 shops run by well-known national chains and independent retailers selling child safety seats did not give the full correct advice to mystery shoppers, according to a report published today.

The new findings, issued by Good Egg Safety, reveal that staff in the majority of stores tested did not ask enough basic information to ensure a safe fit of the child seats they were selling. A child car seat, no matter how well it is manufactured and tested, will not perform as it is designed to do in a collision if it’s not correctly installed or if it doesn’t fit the child or car it is purchased for.

Jan James, Chief Executive of Good Egg Safety, said today: “We’ve checked over 21,000 child car seats since 2002, and have found a 43% growth in incorrect fitment or incompatibility in the last five years, which is a major concern. Last year alone we discovered that 67% of seats were incorrectly fitted across the UK. These seats will provide reduced or possibly no protection in the event of a collision. There’s clearly a correlation here between incorrect fitting and substandard retailer fitting advice and this has to be addressed."

“We still encourage parents to buy their seat new from a high street store because second hand seats can’t provide the peace of mind that they will perform well in a crash unless their full history is known and parents can check the seat is easy to fit in their car prior to purchase. To ensure they receive the right advice, however, parents  and grandparents can download our new free checking guide which shows them what  questions they should be asked. The welfare and safety of their children is paramount.”

The findings have prompted the development of our powerful new advert above. Feedback to it from parent focus groups and industry partners has been resoundingly positive.

Honor Byford, Chair of Road Safety GB said: “This is very timely – just as families are taking more day trips and planning their holidays, checking the children’s car seats also needs to be on every parents “to do” list. We know from the many enquiries that we receive from parents that they find the multitude of different car seats and types of fittings very worrying. Parents – and grandparents – are relying on retailers to give them the best advice and service. Car seat retailers should be parent’s safety partners in keeping children safe when they are travelling in cars. This is a big responsibility but it is one that retailers can achieve. They should aim to give parents the confidence that they are providing a top quality service they can trust.”

Kevin Clinton, Head of Road Safety, RoSPA said: “It’s extremely important that child car seats are suitable for the child and correctly fitted in the car. This survey shows that retailers need to improve the help they give parents and make sure that their staff are trained so they can make sure their customers choose the correct seat and know how to fit it properly”

Sarah-Jane Martin, Brake, the road safety charity said: “You can’t put a price on your child’s safety. It’s shocking to think that so many child seats are incorrectly fitted. It is essential that children travelling in cars are protected by using the appropriate restraints. Using a child restraint that’s appropriate for a child’s size and weight and properly fitted reduces the risk of injury, and is effective in preventing the most serious injuries.”

Tanya Robinson, Child Safety Centre Manager at TRL said: “TRL continues to contribute to the development of the safety performance of child car seats. However, this work will not achieve its goals if those using the car seats are not provided with adequate guidance on how to choose an appropriate child seat  and do not understand how to fit and use them correctly. That is why we are working with Good Egg Safety to understand the common errors made by parents, grandparents and carers and to provide training for retailers.”

Sir Arnold Clark, The Arnold Clark Group said: “As latest statistics have shown, it is more important than ever that parents have as much information as possible on car seat safety and know what to look for when purchasing a child seat. That is why Arnold Clark is proud to support the Good Egg In-Car safety scheme and the essential work it does to raise awareness of child car safety. Its latest campaign is thought provoking, engaging and will strike an emotional chord with parents all over the country.”

Bengi Bingol Yalcin, Marketing Manager UK of Britax, said: “We are delighted to be working alongside Good Egg Safety and be part of such a powerful consumer campaign. We both share a common goal in working tirelessly to keep families safer, so are excited at what we can achieve together this year. We believe family freedom starts with safety and hope this campaign will help break down the overwhelming amount of information out there about in-car safety and give parents the confidence to make the right car seat choice for their car and their own precious family. Together we truly believe we can help parents enjoy every twist and turn of the amazing journey of parenthood, right from the very beginning! ”

Andrew Radcliffe, Managing Director at Dorel UK Ltd (Maxi-Cosi) said: “These results do reflect the need for retailers to improve training for their staff in delivering better service to consumers looking to buy child car seats. One of the key facets of the newly ratified i-Size regulation is ease-of-use in terms of installing and fitting child car seats, which is why Maxi-Cosi has been so keen to promote i-Size, inform the public about it and introduce car seats that are i-Size compliant. Maxi-Cosi is also committed and active in training retailers staff and these results draw further attention to the challenge caused by high staff turnover and use of temporary staff.”

Although strapping your baby in might sound like an easy task, the truth is, it is one of the most common misuses on child car seats.

The harness on a child’s car seat is there to restrain your child, and to absorb the energy from a collision – this blog looks at what you need to do to get it right in five easy steps:

Step 1:

Remove any thick, puffy or bulky clothing.  Puffy jackets or padded snowsuits – even very frilly tutus or dresses can interfere with the way the harness sits on your child.  The harness needs to sit close to your child’s body to work to the best of its ability, so ensure you remove anything that gets in the way.  To keep your child warm, tightly tuck a blanket around them once they are strapped in or dress them in thin, warm layers.

Step 2:

Ensure your harness is at the correct height for your child, an incorrectly adjusted harness will not only be uncomfortable for your child, but potentially dangerous too.  The straps must be as level with their shoulders as possible.

Rear facing : just below the shoulders

Front facing: just above the shoulders

Step 3:

Ensure your harness is straight and untwisted.  A twisted harness may not absorb the energy from a collision as well as it should do, so it is important to keep an eye on the straps and untwist them as soon as you notice they are not straight.  To untwist your harness, follow this guide:

Step 4:

Pull the straps over your child’s shoulders, and ensure the chest pads are level.

Step 5:

Pull the harness snug to your child’s body – the straps should be tight enough that you can just slip two fingers flat between your child’s body and their collar bones.